Mediation Communications

If ever you needed evidence of the power of brand, have a look at how tobacco companies are reacting to plain packaging laws.

The wrong name can hang around a business’s neck like a millstone.

Is your brand keeping apace with your business?  It appears that this is currently happening to Wikileaks and that its visual identity is falling behind.

Social media sounds easy but it’s not.

Will bicycle consumers be proud to say “Look at me. I’m riding a cup of coffee and a muffin.”

Audi is flourishing because it has the right brand positioning in these recessionary times.

In this article, which appeared in the December 2008 edition of the National Accountant magazine, Mediation principal Shane Scanlan argues that Web 2.0 fails to live up to the hype.

The time is right for the return of the print newsletter because there is simply too much to read in our email inboxes. 

Is it a lack of imagination or just a herd mentality which is driving marketers to kill off any advantage that green credentials may bring?

Affinia Hotels has implemented a new database onto their website which allows customers to create a profile and personalise their room before they have even entered the hotel. How will this strategy help their business grow?

Samsung Electronics has implemented a clever new strategy tying in with the Olympics.

When it’s all boiled down we are all trying to influence and control each other.

Testimonials have always been a great way to reinforce your advertise campaign. Can “I” language help your business grow?

Customer service was constantly in the newspapers for all the wrong reasons throughout 2007, particularly in America. How has consumer-generated media evolved into the 21st century?

The Indian 20 Twenty Premier League is a fascinating development from a marketing and branding perspective. Can a business be successful before it has opened its doors to customers?

A new advertising phenomenon is seducing the marketing world. 

We have heard a great amount about recession lately. But why does everyone focus on the negative side of the story?

The Advertising Age has categorised negative consumers into 4 groups in relation to their consumer experiences. The groups are: impatient, recreational, reluctant and painstaking consumer. 

Advertising.  Our mobile phones are the next frontier.

There are no phone numbers in this “phone book” - just mystery and romance.

In a warning based on the US experience, Australian social commentator Don Watson says that government increasingly has no purpose or belief.

A recent study was conducted by PreTesting, a firm based in the USA showed that many print advertisements had too much information and too many messages, which in turn confused readers and meant they spent much less time reading the advert. 

The golden era for search engine optimisation is starting to fade.

Doing business is supposed to be rational.  But it’s not.  It’s emotional.  It has to be.  Because consumers respond to emotional triggers. 

Australians are spending a large amount of domestic income keeping up in the fast-paced technical world!

Enter the realm of “numerical cognition” and “mental heuristics” where human psychology has been dissected in fine detail in the search for better ways to extract dollars from consumers.

The message that visual design is the most important aspect of a website has again been reinforced by research.

The image of Che Guevara is arguably the most powerful brand on the planet. But who “owns” it?

This is not new news; however it is always important to remember when looking to create an advertisement showing the price of your product. 

The next stage in the marketing strategy

The Apple iPhone has got people drooling at the sight and mention of its name. But does that mean the product is better than its competitors?

Recent research shows even if you fast-forward and flick-through adverts you still take in key brand messages

Creating a web presence has never been more important! 

What is in a name? Does a name matter? Find out more…

Claiming to be a “green” printer may be more about “spin” than substance.

Averages can be very useful, but they can also hide the real facts in our individual business contexts. 

As communicators inhabiting a cynical world, we need to understand and address the nature of ambivalence.

Researchers have long understood that ambivalence results from conflicting positive and negative views on a subject, a service or a product.